As the cannabis adult-use cannabis market continues to expand at a rapid rate, companies are doing everything they can to ensure consumers have as much variety as possible. Aphria Inc. has always been at the forefront of what drives consumer cannabis interest and has repeatedly added new products to its portfolio that have proven to be a huge success. It is doing it once again, this time expanding its 510 Vape offering across its entire brand portfolio.
Aphria’s vapes are uniquely designed to “meet the demands of a diverse consumer segment.” They include limited release products like Gather Frosty Mint by Solei or Aphria’s proprietary extraction solutions, all of which are designed to offer high-quality products that are free of any cutting agents.
Irwin D. Simon, Aphria’s CEO, explains, “Since day one, we have been committed to strategically developing an award-winning brand portfolio that resonates with Canadians, provides exceptional patient and consumer experiences, and competes against the illicit market. We believe the strength of our brands remain unmatched in the industry and are excited to expand 510 vapes across our brand portfolio, including Broken Coast’s first cannabis 2.0 product. As a result, Aphria continues to gain market share and drive category leadership, and successfully grow our revenue from adult-use cannabis products 184% during our last fiscal year.”
Also coming will be Broken Coast, Good Supply and RIFF vape products that have 1g fills, and which will be introduced over the next several months. Aphria currently controls 20% of Canada’s cannabis market share, holding the top spot among all industry participants, and the additional products will only further enhance its position.
Adds Simon, “One of the largest opportunities for Aphria is converting consumers from the existing $3.9 billion illicit market. We have ambitious targets with plans in place to continue to grow market share nationally, already growing our revenue from adult-use cannabis products 184% during our last fiscal year. Our key consumer data insights and understanding of our consumer preferences, and our strong innovation pipeline allow us to continue to introduce premium products, such as our 510 Vapes, which, when coupled with our superior quality, is a key driver of conversion.”