Cannapany on October 17, 2019 No Comments
Canada’s cannabis legalization is boosting Aurora’s future
Aurora Cannabis (TSE: ACB) is preparing for the next phase of Canada’s legal cannabis market, expected to come today. Cannabis 2.0 will officially start today, and the sale of cannabis edibles, concentrates and vapes will be allowed starting in December. As a result, Aurora is getting ready for the next advance in the cannabis industry and states in a press release that it is preparing for a “successful initial launch” that will target constant replenishment of supplies so consumers will always have a wide selection of cannabis derivatives.
In order to facilitate the next phase, Aurora has already established production centers in Eastern and Western Canada at three locations – Aurora River in Ontario, Aurora Vie in Quebec and Aurora Sky in Alberta. They will all be working to keep supply lines running efficiently and consistently to serve both the domestic and international markets, with a total of over 450,000 square feet of space between them.
A fourth location, Aurora Air, will be able to serve the edibles market and is strategically located in a perfect spot. The 20,000-square-foot facility is at the Edmonton International Airport.
Terry Booth, the company’s CEO, says in a statement, “Aurora’s Product Development and Insights teams have done tremendous work to formulate new products in a variety of formats that we think will exceed consumer expectations and drive category growth. Aurora has built industry-leading cannabis capacity and scalability supported by our consumer research and retail distribution bench strength to launch this next generation of cannabis products into the Canadian market. We are ready to ship product as soon as the regulations allow and are excited for consumers and patients to finally have access to a greater selection of product forms. We are already working on expanding the range of new products beyond those that will initially launch.”
Congratulation!