Aurora Cannabis introduces new product designed by military veterans

The cannabis company has called on veterans to help it create its latest offering

The US is a patchwork of cannabis legislation, but when it comes to its benefits to veterans, many states and businesses stand united. Veterans suffering from Post Traumatic Stress Disorder (PTSD) can benefit from medical cannabis, and that’s something Aurora is quite clear about. That is why the Canadian firm that shows the world the effects of the plant, unveiled the launch of Valor, a new strain of marijuana for veterans, designed by veterans.

During the press release, the company made it clear that 5% of the net profits obtained through this new product will be destined to support organizations linked to veterans across Canada. In order to bring this product to this population, the company has teamed up with the MedReleaf dispensary brand. Valor was designed with the input of many veterans to embody their characteristics of taste, aroma and eye-catching appearance.

Aurora’s leading scientific and genetic business, Occo, will be the cultivar responsible for bringing this product to life. It’s derived from Chemdawg, OG18 and Skunk genetics, and features notes of forest pine, sweet citrus and spicy gas. Seen as a premium indica, Valor is available in formats of 5g and 15g of dried flowers with a THC content of 20-26%. Pre-rolls have also been released that are exclusive to Aurora’s veteran medical patients.

It is expected that the thousands of dollars in annual profits that Valor generates will be used in part to contribute cash and in-kind donations to veteran-focused organizations and clinics across the country. Those organizations include The Post Traumatic Growth Association, Fondation Le Balancier / The Pendulum Foundation, The Valhalla Project and Thunder Ride Trois-Rivières, among others.

“We’re honored to support Canadian veterans and proud that we were able to work hand-in-hand with the veteran community to provide a product that best serves their needs and preferences,” says Andre Jerome, Interim SVP of Medical Sales at Aurora Cannabis. “We are committed to serving those who have served our country and are giving back a portion of the proceeds from the sale of Valour to fund the important work that veteran-focused organizations do to support their community.”