Aurora Cannabis to participate in Canada’s largest cannabis trade show

Aurora Cannabis to participate in Canada’s largest cannabis trade show

The Cannabis Business Conference and Expo comes to Vancouver in January

Just after the new year gets underway, one of the most popular, and the largest, cannabis trade shows and expos will hit the Vancouver Convention Centre. The Lift & Co. Cannabis Business Conference and Expo Vancouver 2020 will be held January 9-11, bringing together industry leaders, participants and consumers from across the country. Among the few companies that will be leading the activities and providing insight into the changing cannabis ecosystem is one of world’s largest cannabis companies, Aurora Cannabis (TSE: ACB).

18,000 participants are expected to show up and learn from more than 280 exhibitors and 100 speakers during the three-day event. The trade show is the only one in Canada to be named the “Top Event” by Green Entrepreneur for their 2019 Green 100 List. According to Lift & Co. CEO Matei Olaru, “The Lift & Co. Expo has become a launchpad for Canadian brands and new products, and the mainstage for our industry’s top thought leaders. This year’s focus on consumer intelligence, and our joint keynote with EY Canada and Nielsen in particular, speak to the evolution of our show and the maturation of the industry.”

There is a lot of activity on tap that will benefit both consumers and businesses, including a number of discussions on different facets of the cannabis industry. One of these talks, Expert Insights, will be led by Aurora, who will be on hand to provide “unique perspectives” on different aspects of the ecosystem.

According to a press release about the expo, “Consumers, industry professionals and the “canna curious” will get a first look at the types of ‘cannabis 2.0’ products that will be available in Canada in 2020—key exhibitors will show products like high-tech vapes, and non-infused previews of upcoming ingestibles such as premium teas, ready-to-drink beverages, and edibles including local BC-produced products. As retail continues to expand across the country, the show will also feature dedicated budtender activities on-site and some of the country’s top retail specialists on-stage.”

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