Aurora Cannabis to sponsor new environmental initiatives to support ALUS

Aurora Cannabis to sponsor new environmental initiatives to support ALUS

The cannabis company is using its status to facilitate change in the community

The day started with good news for the New Acre Project after it was announced that Aurora Cannabis, the Canadian company defining the future of cannabinoids worldwide, decided to donate a total of $50,000 in an effort to support Alternative Land Use Services (ALUS). This is a charity recognized for having a priority focus on agriculture and biodiversity. The pledge is primarily aimed at funding environmental programs in the communities where the company’s various facilities are located.

With the large monetary support that was donated by Aurora, ALUS will now have the opportunity to manage the 50-acre New Acre Project, which will be a tremendous asset to help restore grasslands and wetlands, create pollinators and wildlife habitat, enhance and reforest other ecologically beneficial projects. The sponsorship creates shared value for Aurora’s consumers, customers, and patients by taking action that serves to address the problems caused by climate change today. In addition, it will go a long way in helping communities have the opportunity to solve many local environmental challenges and protect biodiversity.

“As a proudly Canadian company, and global leader, Aurora deeply values the communities where we work and live,” says Aurora Cannabis CEO Miguel Martin. “As corporate citizens, we have a responsibility to our environment beyond offsetting, whether that’s by improving processes within our business to be more environmentally conscious or supporting our communities to thrive.”

The New Acres development in Ontario and Alberta will be the first target of the sponsorship. In these locations, Aurora has different operations. Internally, the company has already implemented several initial initiatives, including water conservation and waste education, investments in energy efficiency, and more commitments are said to be forthcoming to continue to steadily improve in this area.

“Aurora’s New Acre Project sponsorship demonstrates leadership within the cannabis industry, taking a step forward to address climate change by helping communities solve local environmental challenges,” says Bryan Gilvesy, CEO of ALUS. “ALUS looks forward to working with Aurora to create a positive impact in the communities where they operate.”