Ayr Wellness has a new president in David Goubert

The cannabis MSO is a former Neiman Marcus executive with a lot of retail experience

Every organization must have a leader who carries out tasks aimed at developing the vision of the company and executing the policies and procedures that allow the vision to be fulfilled. According to Ayr Wellness, a leading US multi-state cannabis operator, David Goubert has the necessary skills to be at the top of the hierarchy. As such, it has recently appointed him as the company’s president, joining Ayr’s leadership team.

With Goubert at the helm, the cannabis firm expects him to become a key player in overseeing all of its business and operational functions, including supply chain, production, retail, wholesale, and marketing. Jonathan Sandelman, founder and CEO of Ayr, is now Goubert’s direct boss.

Goubert comes from working with Neiman Marcus Group (NMG), one of the largest multi-brand retailers in the US. His role there was instrumental in leading the company through a transformation that made it what it is today. Most recently, he presided over NMG’s customer service, where he was responsible for the brand’s overall profit and loss, as well as all contact points with the customer base.

Prior to that role, Goubert was responsible for leading NMG’s in-store and digital retail operations as director of retail sales. During that experience, he created personalized experiences to make customers at each of the 36 locations feel appreciated. As is evident, Goubert’s resume is quite extensive, and that led Ayr to rely on his experience to now consider him for the position of president.

“We are excited to add an experienced CPG and retail operator to our leadership team,” said Jonathan Sandelman, Ayr’s Chief Executive Officer. “As the Board and I engaged with David over the last several months, it became clear that he was a natural leader with a track record of driving positive organizational change and operational excellence.”