Consumers in Arizona, Florida, New Jersey and Pennsylvania will now have the opportunity to access one of the most recognized brands under the Ayr Wellness banner. The leading US multi-state cannabis operator (MSO) announced last week the launch of Lost in Translation (LIT). Having a footprint in all four states, Ayr now wants residents to sample the products of this award-winning cannabis brand known for its coveted genetic and terpene profiles.
Following this new move, LIT is now on dispensary shelves in six states, including its home state of Nevada and Massachusetts. Tahoe Hydro, a six-time Jack Herer Cup winner, is the original producer of LIT. This brand has become respected among consumers thanks to its extensive library of well-known strains. Its unique aromas and flavors, such as Bubble Bath, WAP and Temptation have become the sensation of many consumers.
“We’re proud of the flower we’re growing throughout our footprint and are excited by the opportunity to delight our customers with a combination of quality flower and award-winning genetics,” said Jonathan Sandelman, founder and CEO of Ayr Wellness. “The rollout of a brand for cannabis connoisseurs like Lost in Translation reiterates Ayr’s commitment to its strategic brand portfolio that meets our patients and customers wherever they are in their cannabis journey. Flower remains the predominant method of consumption across the country, so it is important to have brands that range from value to premium, including Road Tripper, Kynd and now LIT.”
LIT is seen as a clear commitment by the MSO to high-quality cannabis at scale. Ayr is based on the belief that it all starts with the quality of the plant. This being the case, the firm is on a mission to grow the best quality cannabis at scale and deliver remarkable experiences to its customers every day. Ayr has a team of specialists with years of experience in the industry, which has led it to create brands with a high level of competence in the market.