Ayr Wellness launches new community support initiative

The cannabis company is rolling out its “12 Days of Giving” program

Ayr Wellness, apart from being one of the most reliable producers of high-quality cannabis on a large scale, has also been recognized for the great efforts it makes to support the community that has been affected in one way or another by the prohibition of cannabis. A clear example has been demonstrated again after the company announced the launch of a campaign called “12 Days of Giving.” This is inspired by Ayr’s commitment to be an engine of support and designed to give back to the company’s customers, communities, and employees, as well as lend a hand to those harmed by cannabis prohibition.

Jon Sandelman, founder, president and CEO of Ayr, is clear that as the cannabis industry continues to solidify its place in US culture, brands like Ayr should take responsibility and initiative to take steps to give back to their communities and help those negatively affected by prohibition. “Our ’12 Days of Giving’ program benefits from our scale as an MSO by connecting our business and customers with organizations which directly support the unique needs of each of their communities,” he added.

Beginning next Monday and concluding on Friday, December 24, the “12 Days of Giving” will be key to supporting the needs and impact in each of Ayr’s key regional markets such as Arizona, Nevada, and Florida, as well as providing extra support to non-profit organizations with local ties. Ayr is calling on all interested individuals to bring donations of non-perishable food items, coats, and other winter necessities that are essential during the holiday season. Ayr will match all donations and deliveries to local community outreach organizations.

To kick off this program, Ayr has also reportedly made a $25,000 cash donation to Freedom Grow. This non-profit organization works around the clock to provide emotional support to prisoners and their families who have been put behind bars for cannabis-related offenses. The donation will be essential to directly help families of incarcerated individuals pay for food, gifts, and other holiday needs.