Multi-state, vertically integrated cannabis operator (MSO), Ayr Wellness, unveiled a new corporate identity earlier this week in an effort to more clearly reflect the company’s vision of being a force for good that instigates lasting positive change while doing whatever it takes to become the most trusted and enduring US producer of high-quality cannabis at scale. Ayr has long gone to great lengths to be seen as a company capable of enriching the lives of its extensive portfolio of customers, colleagues and communities by establishing a culture and standard of excellence throughout its organization.
As if that were not enough, its vision strategy was also driven by the recent announcement of a national retail concept and a curated CPG brand portfolio aimed at meeting customer demand in every cannabis-related category there is, including concentrates, flowers, edibles, vaporizers, and beverages. As the industry expands, consumers become more demanding and Ayr wants to make sure it can be seen as a company that has no problem meeting the needs of everyone loyal to its brand.
“Today, we celebrate an important milestone in the evolution of Ayr Wellness,” said Jonathan Sandelman, founder, Chairman and CEO of Ayr Wellness. “We have unveiled our updated corporate brand that fully reflects our ambitions to become the leading U.S. cannabis CPG company, one that cultivates a more equitable industry, curates products with a deep respect for the plant, and embraces customers wherever they are in their cannabis journey. As a consumer-centric organization, our well-calibrated product portfolio reflects the needs and desires of today’s diverse cannabis consumer while upholding the values and principles of the Ayr corporate brand.”
The news doesn’t end there. Ayr also announced some plans for 2022, where it indicates it is looking to convert its 65 dispensaries across the country to the “AYR” brand, with the first being its flagship location in Boston.