Autumn, and consequently the holiday season, is getting closer and closer, and Martha Stewart CBD decided to welcome the holidays in the best way possible by announcing the latest innovations in its CBD (cannabidiol) portfolio: Harvest Medley CBD Wellness Gummies. They will exist as a permanent offering, as well as including the limited edition Mini CBD Peppermint Ribbons and Snowflake CBD Gummy Sampler, which will be available to consumers on a temporary basis for the duration of the holiday season. Since the famous celebrity joined forces with Canopy Growth, consumer demands have been more than pleased and this latest news is a clear example of that.
The new offers have the usual objective, to help people give more importance to their mental well-being, especially those who are looking to give healthy products to their loved ones on the upcoming special dates. “I’m grateful for the engaged community we’ve cultivated in just one year since launching Martha Stewart CBD. Perfecting our first-ever flavor extension for the fan-favorite gummies with our customers in mind has been nothing short of an incredible experience,” said Stewart. “It’s a pleasure to bring the benefits of CBD to a wider audience, and our new product offerings are a convenient and delicious way to make wellness an easier choice, every day.”
The arrival of this announcement comes immediately after the launch of the Martha Stewart CBD brand hit the market a year ago. During 2020, it surpassed any initial commercial expectations, as it became the fastest-growing CBD brand in any format, exceeding quarter-over-quarter growth by about 20%. It appears that Stewart has the skills to take the helm of this brand and continue to capture new audiences, especially given her unparalleled authority in the lifestyle space.
Martha Stewart CBD has been unwilling to stagnate with its innovative product launches. As it enters its second year of operation, new offerings like these continue to help the brand in its mission to make CBD accessible, delicious, and non-intimidating.