Canopy Growth, a leading cannabis company, and its recognized brand BioSteel Sports Nutrition continue to become more and more involved in the world of sports. The addition of new ambassadors is a great strategy for the brand to continue to become more recognized within the community. Alek Manoah, pitcher for the Toronto Blue Jays, is the recent star addition to act in a brand ambassador role. Manoah, considered a strong advocate for BioSteel, says he knows the true importance of clean hydration for elite play on the mound.
Now that the ambassador agreement has been finalized, Manoah will be tasked with promoting BioSteel products through social media, events, trade marketing and more. At the same time, he will continue to support his daily hydration routine with the brand’s line of sugar-free sports drinks.
BioSteel has been working for several months to continue to expand its roster of elite athlete partners, and Monoah now gets to become the latest strategy. The pro will now get to work in roles similar to those assigned to Patrick Mahomes, Connor McDavid, Luka Dončić and Christen Press. Through each partnership, BioSteel intends to advance its mission of offering premium products to meet the demands of athletes.
“Authenticity is the most important aspect of all of our athlete partnerships, and with Alek drinking the product for years and having his own unique BioSteel story, we’re thrilled to now have him formally join our #TeamBioSteel roster,” said John Celenza, co-founder of BioSteel. “Clean hydration is critical to not only athletes, but to fans at home too, and we look forward to working with Alek to introduce our zero sugar hydration products to his fans and community.”
BioSteel has been on the market for more than a decade and during that time, has earned a reputation as the hydration product of choice for athletes and consumers looking for a healthy alternative. The brand has always made clear its commitment to using high-quality ingredients, providing the necessary electrolytes and maintaining its transparency to support physical activity.