Canopy Growth-backed BioSteel ready to roll out The Vitamin Shoppe partnership

Canopy Growth-backed BioSteel ready to roll out The Vitamin Shoppe partnership

Canopy Growth will receive a huge boost with the expansion of BioSteel’s retail footprint

One of the largest cannabis companies, Canopy Growth Inc, has been very active this year and several announces have been made, such as a new partnership to sell products that was just announced. BioSteel, one of the companies in which Canopy Growth is a majority owner, and which is dedicated to offering a line of sports nutrition products, will be a new supplier of the chain stores The Vitamin Shoppe across its locations in the US. The line that will be distributed in this new partnership is BioSteel cannabidiol (CBD) for Sports Products.

“The use and acceptance of CBD-based products in the professional sports landscape has rapidly evolved, and I couldn’t be prouder to champion BioSteel’s evolution and leadership in both the sports and CBD industry,” said Michael Cammalleri, Co-Founder and Co-CEO, BioSteel Sports Nutrition. “BioSteel delivers the highest quality regulated CBD product for sports and healthy lifestyle, and I’m thrilled to work with The Vitamin Shoppe stores to offer our products to like-minded athletes across the United States.”

This new line of products was developed shortly after Canopy Growth acquired the majority of BioSteel’s stake. These two companies worked together to create this new line of products that comes to the market as the world’s first line of CBD-isolate-infused sports nutrition products. They were developed based on scientific advancements as wells as cannabinoid research and development.

“The Vitamin Shoppe is proud to be a leading national destination for trusted, high-quality CBD hemp extract products,” adds Vitamin Shoppe CEO Sharon Leite. “We see robust interest from our customers in the CBD category, and we are continually expanding our industry-leading assortment of the best formulations that meet our high standards of quality.” For now, BioSteel’s new line of products will be distributed to states where state law authorizes this type of products, complying with CBD regulations.

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