Cannabis companies have something in common; their brand expansion strategies always seem to be paying off. The world’s leading diversified cannabis, hemp and cannabis device company, Canopy Growth Corporation, has not wanted to be left behind in the race. Its new “Just Hits Different” beverage campaign comes to become a clear example of its efforts in the market.
The company shared the launch to close the month of June on a high note. The idea is to further solidify the expansion of its cannabis beverage portfolio through a branding campaign that generates awareness of its wide range of cannabis beverages just in time for the summer season. Canopy is recognized for having the fastest growing brands in the category and now continues to solidify its beverage leadership and ongoing commitment to meeting customer demand.
Just Hits Different is the name of the brand campaign the company will use to showcase its diverse portfolio of cannabis beverages. Adult consumers will now be offered a new way to enjoy familiar experiences and a different type of beverage to consume during special summer occasions such as the long weekend that just passed. Giving awareness through social and digital channels, the campaign aims to drive traffic, create awareness and convert in-store sales.
The campaign has also set a new milestone by featuring an interactive and educational flavor sampling program as it is the largest ever witnessed in the category. 1,400 retail stores will be available for consumers to try a non-active flavor sample of products such as Tweed Iced Tea Lemon, Tweed Fizz Mango, Deep Space Limon Splashdown, and Quatreau Passionfruit & Guava.
“Our insights tell us that taste and seasonality play a key role in consumer choice, which is why we’re excited to offer a range of new and familiar flavors for the summer,” said Tara Rozalowsky, VP, Brand Marketing at Canopy Growth. “Our sampling events give consumers a chance to try our great-tasting beverage flavours, so when they’re ready to add a beverage to their basket and experience cannabis in a whole new way, they know what our brands have to offer.”