One of the largest cannabis ventures in the North American region has just launched a new online platform to serve the US market. Canopy Growth Inc., the world-leading diversified cannabis, hemp and cannabis device company, presented its brand-new ShopCanopy.com eCommerce website, which has been introduced to serve the US market by offering products that are part of its growing portfolio. The site offers hemp-derived cannabidiol (CBD) product lines, as well as a place to shop for more than 25 products coming from brands like First & Free, This Works, and BioSteel.
In addition to being a one-stop-shop for those SKUs products, Canopy will continue adding new brands to its offerings, including the Martha Stewart CBD – which has been highly-anticipated. “We’re pleased to offer our customers a convenient, one-stop destination for exploring and purchasing Canopy Growth’s products in the U.S.,” said Sol Clahane, Canopy Growth’s Vice President and General Manager of the US region. “As our exciting portfolio of hemp-based CBD products continues to grow and diversify, it’s our ambition to offer competitively-priced, high-quality products for each consumer need state and price point.”
This new online store is an easy-to-navigate site where customers can search by brand or product category. Among the different presentations found there are soft gels, oils and topicals, among many others. ShopCanopy also includes a feature that has the intention to educate the customer with science-backed information through its 75 FAQs, as well as some blog posts and educational material. The content to be shared in these sections will be focused on providing the consumer with transparent, easy-to-access information from trustworthy sources about CBD, safety, dosing, benefits and more.
“We know consumers are looking for products they can trust in the nascent CBD industry,” continued Clahane. “As an industry leader, we see an opportunity to build brand loyalty by dealing directly with consumers through an e-commerce platform that brings Canopy Growth’s entire product portfolio together in one place for the first time.”