Canopy Growth partners with wine and spirits company to distribute CBD beverages

The cannabis company teams up with Southern Glazer’s Wine & Spirits to launch Quatreau

The cannabidiol (CBD) beverage market is expected to be worth several billion dollars in just a few short years and Canopy Growth is determined not to miss out. The cannabis company announced today that it has signed a new distribution agreement with a regional beverage distributor that will allow it to introduce its Quatreau CBD-infused sparkling water to more US retailers. The move follows the introduction of Quatreau to the US market less than two months ago.

Southern Glazer’s Wine & Spirits is a large distributor of beverage alcohol in the US and will deliver Quatreau to seven states in the beginning, with other states to be added later. In addition to the retail rollout, Southern Glazer’s also has its own eCommerce platform, sgproof.com, which will offer the products, as well.

“Through this groundbreaking partnership, we will leverage Southern Glazer’s established distribution network to bring our CBD beverage portfolio to retailers and consumers across the U.S. market,” said Julious Grant, Chief Commercial Officer of Canopy Growth. “The leadership team at Southern Glazer’s shares our values, priorities, and future-forward view of the category. Together, we are committed to creating an immediate strategic route to market for Canopy’s premium CBD beverages.”

Quatreau contains 20mg of US-grown hemp-based CBD. The water comes in four flavors, including Cucumber + Mint, Passion Fruit + Guava, Blueberry + Acai, and Ginger + Lime . It is sugar-free, making it a low-calorie option. Quatreau was introduced to the Canadian market last year and has since become the top-selling ready-to-drink CBD beverage on the market, according to Canopy Growth.

“This agreement reinforces our consumer-focused approach to identifying emerging growth areas where we can add value for our customers,” said David Chaplin, Chief Growth Officer, Southern Glazer’s Wine & Spirits. “There is strong consumer interest in the CBD-infused beverage category and our distribution network is uniquely positioned to deliver the most efficient and effective route-to-market for CBD suppliers and retail customers. We’re proud to align with Canopy Growth, a company well-positioned to lead this product category with a portfolio of premium, highly desirable consumer brands.”