Canopy Growth continues to make positive waves in the industry through its flagship BioSteel Sports Nutrition brand. To close out the first month of the year as it should, BioSteel announced a series of agreements with retailers that will now carry the Clean. Healthy. Hydration. sports drinks to approximately 15,000 stores nationwide. Through this enormous outreach, many loyal consumers will now be able to reap the benefits of the product, especially those with an active sports lifestyle.
More than 20 supermarket and retail chains such as Albertsons Company, Food Lion, Giant Food, Publix, Stop & Shop, Rite Aid and Sheetz, as well as national pharmacies and convenience stores, will now be part of the distribution chain for this product line. At each of these new locations, BioSteel will give customers a variety of options to meet their daily hydration needs.
BioSteel’s premium beverages have been on the market for some time now, and the acceptance so far has been incredible. The line of five delicious flavors includes Blue Raspberry, Mixed Berry, Peach Mango, Rainbow Twist and White Freeze, and the products will hit the shelves of these retailers starting right now.
“As we continue to introduce Clean. Healthy. Hydration. to consumers in the U.S., we’re thrilled to be working with these new retailers to grow our presence on shelves and in communities throughout the country,” said John Celenza, co-CEO and co-founder of BioSteel. “We’ve seen strong growth and customer retention rates among athletes and health-conscious consumers, and with these new deals, we’re able to make our sugar-free, ready-to-drink sports drinks even more accessible.”
BioSteel, founded in 2009, has earned a strong reputation and position in the category of moisturizing products chosen by athletes and consumers looking for effective results without compromising on health. The brand has always been committed to using essential nutrients and high-quality ingredients to ensure that daily hydration is achieved.