The constant expansion on the playing field is one of the determining factors that BioSteel Sports Nutrition Inc. continues to demonstrate. In the middle of last week, the famous company announced that it would become the Official Sports Drink of the Miami Heat. The move further lengthens the brand’s stacked list of partnerships with some of basketball’s most storied franchises, including the Dallas Mavericks, Philadelphia 76ers, LA Lakers, Brooklyn Nets and Toronto Raptors.
Once again, the leader in “Clean. Healthy. Hydration.” cements its reputation as the hydration drink of choice for teams. It is a perfect solution for anyone looking for a cleaner, healthier hydration option. Coaches have made it clear that the performance of their players and the sports community has started to show positive results after consuming the wide range of products offered by the brand. The strong multi-channel partnership will provide BioSteel with year-round integration of its brand and products on and off the court, beginning with the current 2021-22 season.
This means that the brand will be primarily responsible for hydrating players throughout the season, bench set-up at home games, locker room presence, training center, social media and digital promotions, and a long-term presence through arena signage. “As we continue to grow the presence of our brand in one of the most iconic cities in America, we can’t wait to bring Clean. Healthy. Hydration. to the HEAT this season as the team’s official sports drink,” said Michael Cammalleri, Co-CEO and Co-Founder of BioSteel. “With more teams and trainers than ever seeking a cleaner upgrade to their daily hydration routines, we’re proud to offer a sugar-free, better-for-you option to the team’s athletes and the fans in the community.”
BioSteel, by securing a new long-term partnership with one of the region’s most relevant professional sports franchises, can be clear that it continues to have a strong grip on the sports beverage industry in a key market. Team fans looking to get the same benefits as their favorite star players can find BioSteel at Target, 7-Eleven and Daily’s.