Canopy Growth’s BioSteel brand has a new list of sports ambassadors

The cannabis beverage company is redefining the sports hydration segment

BioSteel, the sports beverage company under the umbrella of cannabis leader Canopy Growth Corp., continues to make great strides with its brand. In addition to recent distribution deals that will see it expand its footprint in New York, Florida and California, it has also signed a number of high-profile athletes to Team BioSteel as brand ambassadors. Following the latest acquisitions, the company now has 20 athlete ambassadors.

Team BioSteel already included Patrick Mahomes, Gleyber Torres, Ezekiel Elliott, DeAndre Hopkins, Jalen Ramsey, Brooke Henderson, Connor McDavid, Tyler Seguin, Eugenie Bouchard, Devon Kerr, Andrew Wiggins , Rosie MacLennan and Kate Beirness. Now, soccer stars Ashely Sanchez and Morgan Weaver, fitness trainer and influencer Brittany Matthews, lifestyle influencer Victoria Brito, pitcher Mike Soroko, and sportscasters Erin Andrews and Amanda Balionis are included, as well.

Says Andrews, who is also an investor in the company, “I’ve been using BioSteel products for as long as I can remember. I love that the products are natural and sugar-free, and keep me hydrated on, and off set. I see this collaboration as an opportunity to educate people about the importance of healthy hydration and to expand the brand as it redefines the industry.”

BioSteel is making a huge impact in the sports beverage industry, and is able to offer unique products to consumers, athletes and anyone else looking for a healthier, more nutritious alternative. Adds company co-founder and co-CEO Michael Cammalleri, “Authenticity comes first when considering new athletes and influencers. We’re excited to announce and partner with this talented and influential group of teammates who are champions of our brand and can help tell our story and amplify our growth.”

This has been a busy month for BioSteel and Canopy Growth. In addition to attracting a winning list of sports-related personalities to expand its brand awareness, agreements with two major beverage distribution companies are providing it with new sales channels that will lead to a substantial increase in its national footprint.