BioSteel Sports Nutrition Inc, apart from being recognized as one of the flagship brands of Canopy Growth for its way of bringing athletes an incomparable product, has also proven to be in the most relevant headlines for the agreements it manages to reach with renowned athletes. On this occasion, the brand announced yesterday its latest college athlete deal with freshman women’s basketball phenom Azzi Fudd. The female basketball prodigy now joins the extensive list of athletes who support BioSteel in its journey to improve performance in the world of sports.
BioSteel, under this amazing new partnership, definitely takes collegiate name, image and likeness (NIL) agreements to the next level of endorsement, as Fudd not only signed a run-of-the-mill agreement but will also become a BioSteel brand ambassador and partner, marking the signing one of the first collegiate-level partnerships.
Patrick Mahomes, Luka Dončić, and Christen Press are other famous athletes joining the brand’s team, as well as D’Eriq King, the University of Miami’s Division I quarterback and the brand’s first NIL agreement and college football’s first ambassador.
“Maintaining a healthy lifestyle has always been very important to me, and as a student-athlete, hydration is a critical part of that, on and off the court,” Fudd said. “As I move into the next phase of my career, it is really important that I continue to be smart about what I put into my body on a daily basis. Being able to team up with BioSteel, and having clean and sugar-free options, I am really excited about what this partnership will do for my hydration routine.”
Celenza and business partner and NHL veteran Michael Cammalleri decided to launch BioSteel more than a decade ago, a brand now owned by Canadian cannabis giant Canopy Growth. According to experts, this company could get a big boost from BioSteel to continue taking firm steps on its way to achieving $250 million in sales. The brand, since its inception, has been committed to using premium ingredients, maintaining the transparency with which the product is made, and providing enough essential nutrients so that daily hydration is always a fact.