Alongside the increasing attraction that cannabis products – especially cannabidiol (CBD) based products – are getting from more people, their many health benefits are spreading across more industries. One industry that is leaving behind the stigma surrounding marijuana is the beauty and fashion industry, and cannabis products can be found with more frequency in major retail stores. That’s how the Luxury Meets Cannabis Conference (LMCC) was born, designed to connect crossover retailers, global media and investors with leading luxury brands in the CBD, hemp and cannabis space. One of those luxury brands that recently announced its participation is Canopy Rivers Inc., which will attend this now-virtual event that will take place this September.
From September 15-16, the LMCC will bring together the best of design-driven lifestyle brands that are currently found in major beauty retailers like Sephora, Space NK and Harrods of London, among others. In-person events are not possible yet; therefore, this year’s New York-based event will be taking place online only. Among the confirmed virtual speakers participating in this event is Narbe Alexandrian, President and CEO of Canopy Rivers, who will be sharing the company’s latest achievements that can be taken to the beauty and fashion industry.
Canopy Rivers is one of the exclusive 20 groundbreaking cannabis brands that will be exhibiting its products during this event, besides the more than 30 speakers that will share their knowledge. This event usually attracts around 400 attendees and this year’s edition expects to have even more virtual attendees. Canopy Rivers is a venture capital firm that invests in innovators at all levels of the cannabis value chain to give support. Besides topicals and beauty products, Canopy Rivers is behind other sectors, such as capsules and concentrates, edibles, dry flower, vaporizers and pet products. One of the beauty brands the company supports is High Beauty, a line of products powered by the seed oil from the cannabis sativa plant to promote beautiful skin.