The CFO is responsible for economic planning and execution and financial reporting. Generally, the CEO or executive director is the single most authoritative position in the corporate structure and reports directly to him or her. This role, according to Charlotte’s Web, is a perfect fit for Jessica Saxton. The cannabis industry leader trusts Saxton’s experience and has appointed her as CFO, effective January 1.
The market leader in hemp CBD extract products was looking to fill an important gap in its leadership team. As is well known, the CFO of a company is in charge of planning the company’s economy.
He or she decides where to invest and how to finance it, with the goal of increasing the value of the company, which is extremely important in a market like marijuana. After a thorough search, Charlotte’s Web claims that the answer is found in Saxton.
Saxton’s experience is unrelenting, having worked in similar positions during her tenure at some of the country’s leading companies. Having had stints at Anheuser-Busch InBev, General Motors and Owens Corning, Saxton has a successful track record in developing commercial strategies to drive growth.
With all this knowledge, she will no doubt be a key player in Charlotte’s Web’s execution of the next phase of its growth plans. Saxton will transition with outgoing CFO Greg Gould prior to his departure in the coming weeks.
“We are grateful to Greg for serving as CFO during a pivotal time, including completing the transition to SEC reporting and streamlining operations,” said Jacques Tortoroli, CEO of Charlotte’s Web. “The actions taken in 2022, including rightsizing our costs, and successfully completing a $57 million financing, have strengthened the foundation for our new partnerships and growth initiatives. We are confident in Jessica’s ability to continue driving the business forward.”