A manufacturer has several ways of getting its products to end consumers. It can sell directly or through distributors, the latter being a favorable and advantageous decision. Distributors can easily export and expand the market for a product, because they have already created a network or know the laws of commerce in general. Charlotte’s Web has this very clear, and that is why it has relied on the distribution services of Southern Glazer’s Wine & Spirits.
The signing of this distribution agreement gets Charlotte’s Web’s full-spectrum hemp extracts into the hands of the leading distributor of alcoholic beverages in the US. The market leader in cannabidiol (CBD) extract wellness products believes Southern Glazer’s Wine & Spirits has what it takes to be a key player in its distribution process. Southern Glazer’s network of retail customers will now have Charlotte’s Web CBD oil capsules, gummies and tinctures at their disposal.
The first advantage of entering into agreements with distributors is that it allows you to be more proficient. As a manufacturer in the cannabis industry, you need to put all your efforts into manufacturing the products. However, when you also focus on sales, you take time and energy away from the manufacturing process.
Canopy wants to continue to create quality products while key partners take care of getting them to their core customers. The company is known for producing the most reliable hemp extract in the world and no doubt wants to stay that way. Southern Glazer’s operations in 44 states and the District of Columbia will be key to the company continuing to grow its footprint.
“This exciting relationship is another step in delivering on our promise to shift our model to key multi-state distributor relationships in new industry verticals,” said Jacques Tortoroli, CEO of Charlotte’s Web. “Southern Glazer’s large-scale distribution within food and beverage, specialty beer, wine and spirits retail, hospitality and big box retail addresses consumer demand for wellness options in this category. I look forward to working closely to grow our respective businesses.”