Since Charlotte’s Web, Inc. got its start, it has shown the world that it has what it takes to position itself as one of the leading companies in the cannabis industry. Today, the country’s leading healthy lifestyle brand with sports complexes and sporting events has reaffirmed everything it has done so far to introduce a new exclusive multi-year agreement with Life Time.
Hemp has long been a plant with highly beneficial properties for humans, and CBD (cannabidiol) products extracted from this plant from Charlotte’s Web and CBDMEDIC brands can now be reached by a wider population, bringing its benefits into the hands of millions of people who find themselves in need of improving their quality of life.
Reportedly, these brands can now be found at more than 140 Lifecare destinations located at Life Time Sports Complexes across the country and at its online health store. Being an exclusive partner of Life Time’s CBD product partners, Charlotte’s Web will now have the right to position its products on the club’s signage, as well as have a major appearance in Life Time’s award-winning and prestigious Experience Life magazine and online digital content. This is a mutually beneficial agreement that will take Charlotte’s Web name to another level.
As if this were not enough, the Verizon New York City Triathlon, the Leadville Running Series and the Life Time Miami Marathon will be sporting events where Charlotte’s Web’s hemp-derived and ingestible dietary supplements will also have a presence. This implies that it is a special brand for all those athletes who are ‘looking to have a more complete exercise routine.
“This is a strategic relationship born out of our shared values around wellness, quality, and sustainability,” said Deanie Elsner, CEO, and president of Charlotte’s Web. “This partnership aligns well with our expansion strategy to reach consumers in new environments in the U.S. We are excited to work with Life Time.”