Late last month, Colorado-based Charlotte’s Web Holdings signed a significant deal with the Kroger grocery store chain to put its cannabidiol (CBD) products on shelves of 1,350 stores in 22 states. Among those states are Colorado, Missouri, Kentucky, Oregon, Tennessee and Texas, and Texans can now find the products the next time they make a trip to a Kroger’s location.
Charlotte’s Web Hemp (CNQ: CWEB) has delivered its first shipment to Kroger’s Houston division for further distribution to local stores. CBD lotions, oils, creams and balms are now found in 88 Kroger stores in Houston and nearby areas, as well as online through the company’s ship.kroger.com and vitacost.com websites.
Texas legalized hemp-based CBD products in June, paving the way for the Kroger-Charlotte’s Web deal and the new market. The state’s program is similar to what the federal government established with the 2018 Farm Bill and all CBD products must contain no more than 0.3% tetrahydrocannabinol (THC).
Speaking on the rollout of Charlotte’s Web’s products, Kroger Houston Corporate Affairs Manager Sparkle Anderson states, “Like many retailers, we are now offering our customers a highly curated selection of topical products that are infused with hemp-derived CBD. Our selection of CBD topical products are [sic] from suppliers that have been reviewed for quality and safety.”
Kroger Houston has a total of 110 food stores, 106 pharmacies and 81 fuel centers under its umbrella. Provided this initial launch goes well, it’s possible that all of the properties could soon start carrying Charlotte’s Web products, with further expansion across the Lone Star State to follow close behind. Charlotte’s Web is expected to be found at various entities in the Kroger portfolio, including Kroger’s, Fred Meyer, Mariano’s, Pick ‘n Save, QFC, Fry’s and more.