A few days ago, the launch of The Cali by VIBES was announced by Greenlane Holdings, which recently merged with KushCo. This new form of pre-roll comes to the market to provide a smoking experience that will undoubtedly be a game-changer. VIBES Fine Rolling Papers is a joint venture that came about after an agreement between rapper Bernet and Greenlane. Berner is also known for being the founder and CEO of Cookies, the leading global cannabis company and lifestyle brand.
The Cali by VIBES is all about the details and is clearly a new form of pre-roll that will leave more than one marijuana enthusiast in awe. The new product mimics Bernet’s usual rolling style. Its design is based on a cylindrical pre-roll tube with a wide circumference that provides optimal airflow, pleasant pulls, and an unparalleled smoke experience. In order to create The Cali, long research processes had to be carried out in order to offer consumers an effective and safe alternative. The arrival of The Cali comes on the heels of the successful launch of the new VIBES paper collection: Organic Hemp.
Consumers will have the opportunity to complement a variety of material types and smoking preferences as it comes in three different sizes (one, two, and three grams) in the four VIBES signature paper collections: rice, ultra-thin, hemp, and organic hemp.
“With the release of The Cali we continue to show the innovation of our company,” said Berner, CEO of VIBES. “While we all can appreciate the cone, The Cali is a similar concept, but with a cylindrical form factor which was designed for optimal airflow. As passionate smokers and connoisseurs, we are gonna continue to focus on quality papers and products that consumers are missing, such as The Cali.” Consumers have been able to start finding Cali by VIBES through its local distributor nationwide since September.