Greenlane makes changes at the top to reinforce its position in the cannabis space

The cannabis company has a new board director and a new chief administrative officer

It has been demonstrated that change management in a company is of the utmost importance. Change management promotes the company’s stability, positioning, and future growth by enabling it to remain dynamic in the market. It also improves an organization’s ability to adapt to the constant changes in the marketplace. The latter is known to be a constant occurrence in the cannabis industry, which is why Greenlane has decided to strengthen its diverse leadership and industry experience with a new CAO and board director.

The global brand house and one of the largest sellers of premium cannabis accessories announced last week the appointments of Renah Persofsky as Board Director and Darsh Dahya as CAO, effective April 11 and 18, respectively. In addition, it was announced that Dallas Imbimbo has stepped down from the Company’s Board of Directors.

Dhaya has vast experience in the accounting area with a great track record in delivering results. His involvement in the cannabis world was already a reality after serving as senior accounting VP at MedMen Enterprises. During his tenure with the cannabis leader with nationwide operations, Dahya played a major role in streamlining the financial organization.

“Darsh brings a compelling blend of accounting and finance experience, well-honed technical skills, and proven leadership abilities. He also brings valuable and unique experience in the highly nuanced cannabis industry,” said Nick Kovacevich, CEO of Greenlane.

On the other hand, the Board of Directors will now be under Persofsky. She has served as CEO of Strajectory Corp. since 2010, in addition to serving as an executive consultant to the Canadian Imperial Bank of Commerce for a decade. She currently serves as Vand lead director of Tilray, a company that definitely knows how to do things right in the cannabis industry.

“Renah adds instant credibility with her corporate governance experience at leading cannabis organizations Tilray and Hydrofarm. We look forward to bringing her voice and perspective to our Board, as we continue to seek talented individuals from all walks of life to help lead Greenlane in its next stage of evolution,” added Kovacevich.