Mexico is a country that has made great strides with respect to the legalization of marijuana, and that makes many leaders in the industry want to have operations there. Greenlane Holdings is considered one of the world’s largest sellers of premium cannabis accessories and now wants to bring its brands to this country. The goal has been accomplished after announcing a distribution agreement with Zhar Capital. Many Mexicans will now have the opportunity to enjoy the different products that Greenlane has under its portfolio.
By joining forces with Zhar Capital, Greenlane will now have an ally to help market, promote, distribute, and sell the brands to retailers for resale in Mexico. Mexico has been joining the North American trend where acceptance of cannabis is becoming more and more open, offering a wealth of employment and income opportunities that promote the region’s economy.
“We look forward to offering our innovative and premium products in the growing Mexico market through our partnership with Zhar Capital,” said Craig Snyder, CEO of Greenlane. “Their knowledge and expertise of business practices in Mexico allows us to expand into this rapidly growing consumer market in an efficient manner. We are excited to offer our brands in Mexico for many years to come.”
Zhar Capital co-founders Teofilo Huerta and Luis M. Rodriguez, meanwhile, said the team is pleased that a company as large as Greenlane has relied on its services to offer its premium products in Mexico. With an ever-expanding market, Huerta and Rodriguez explain that offering cutting-edge accessories is an exciting step forward in providing consumers with more options. Zhar currently advises companies in the entertainment, sports, medical and agribusiness, and, now, cannabis industries.