Liberty Health Sciences (CNQ: LHS) has continued to move forward, becoming one of the most notable cannabis companies in Florida, as well as the US. However, just like every company, it always helps to have fresh eyes take a look at certain business operations from time to time and the company has teamed up with a professional branding and marketing firm out of California to provide those eyes.
San Francisco-based TheorySF announced via a press release yesterday that it will lead the brand development responsibilities for Liberty. The marketing firm bills itself as a “one-stop shop” that “deploys deep expertise across brand development, strategy, creative, media, social and interactivity.” It currently works with high-profile clients such as AVAST, Spark, the SF Museum of Modern Art, NetGear and Sage Software, among others.
The company’s co-founder and chief strategy officer, Russel Quinan, explained, “We’re pleased to work in this exciting and fast moving space which makes great use of our rapid brand prototyping process.”
His enthusiasm was echoed by the company’s other co-founder, Chip Sheean, who also serves as TheorySF’s chief creative officer. Sheean stated, “My team is really looking forward to pushing some new boundaries in this wild west of a market.”
The two entities have worked together in the past and Liberty has apparently been happy with TheorySF’s results. When Liberty launched its Zentient Labs products last year – a line of hemp-based products infused with cannabidiol (CBD) – it turned to the marketing and branding firm to help create the brand image. Zentient Labs was described as a “line of wellness products was designed to support your desired activity, so you can be in the ‘Zentient Zen state,’” a description that undoubtedly had input from TheorySF.