Wana Brands knows what a company like TerrAscend Corp. is capable of. In order to introduce its products at The Apothecarium and other third-party retailers in New Jersey, North America’s leading grocery manufacturer has decided to formalize a multi-year relationship with the region’s leading cannabis operator. This agreement will also see TerrAscend tie in with the sale and manufacture of Wana’s existing product portfolio in Maryland.
Under the terms of the agreement between the two parties, TerrAscend will now become the exclusive supplier, manufacturer and marketing partner for Wana products in the Garden State. Wana’s best-selling SKUs will now also be present in Maryland. Area consumers will now be able to access its fast-acting “Quick” and health and wellness line “Optimals.” This is an effort by Wana to aggressively expand its product portfolio in the Old Line State.
“This partnership is a substantial addition to our retail and wholesale operations in New Jersey, one of the most robust cannabis markets on the East Coast,” said Jason Wild, Executive Chairman of TerrAscend. Wild is clear that the marijuana edibles market continues to be a growing consumer category, which is why a partnership like this allows for solid expansion on both sides.
For her part, Wana Brands CEO and co-founder Nancy Whiteman says she and her team are excited to be part of the operation with TerrAscend to introduce Wana to New Jersey cannabis connoisseurs for the first time as well as to showcase the best-selling SKUs from other markets in Maryland. She added, “We would like to thank Curio for their partnership over the past three years to position Wana as a top gummy in Maryland, and look forward to continuing to work with their retail stores as we make this transition towards the end of March 2023.”