Tilray makes executive changes to strengthen its position in Canada

The cannabis company appoints Blair MacNeil President of Tilray Canada

If there is one thing Tilray has, it is that its strategic plans are always pretty much spot on, something that seems to be pretty obvious nowadays, as it has become the largest cannabis company in the world. While it is true that expansion, sales growth, smart acquisitions, and more are factors that can greatly help a company, strengthening the leadership team is also an essential key to success, and it seems that Tilray has not stopped giving this factor enough priority. The company recently announced the expansion of its leadership team with the appointment of Blair MacNeil as president of Tilray Canada.

MacNeil will now be charged with driving the next stage of Tilray’s growth in Canada while overseeing marketing, sales, and operations in the medical and adult-use cannabis businesses in considerable detail. MacNeil’s direct boss will be Jim Meiers, whom Tilray has named COO.

“Blair MacNeil has a proven track record in driving accelerated growth for industry-leading brands, and we are thrilled to welcome him to our senior leadership team. His extensive experience in growing consumer loved brands will further advance our growth strategy and expand our presence across Canada to reach our 30% market share goal by the end of fiscal year 2024. We would also like to congratulate Jim on his well-deserved promotion,” said Tilray CEO and president, Irwin D. Simon.

In his past experience, MacNeil had an important role at Bacardi. There, he served as general manager of its Canadian spirits business. Having been a long-time incumbent consumer packaged goods executive, MacNeil arguably has a wealth of experience in high-growth companies.

MacNeil has also been part of the leadership team at world-renowned companies such as Corby Distilleries, River Bend, Stoli and even Pepsi. Tilray has steadily maintained its leading market share position in Canada since completing the business combination with Aphria and appears to be focused on strengthening its leadership team to manage its immense operations.