Cannapany on March 7, 2023 No Comments
The cannabis company’s investment in the drink brand continues to pay off
March couldn’t go on without another Tilray-owned brand unveiling plans to expand its product portfolio. SweetWater Brewing Company, Atlanta’s craft beer pioneer and the 10th largest craft brewery in the country, knows very well what its consumers want. That’s why the Tilray-owned company recently announced the release of Gone Trippin’, a West Coast-style India Pale Ale (IPA).
The new beverage has been launched to pay homage to the bold, hoppy beers that the brand brought to the South more than 25 years ago. Gone Trippin’ on draft and in 6-packs and 12-packs of 12-ounce cans will be available nationwide by 2023. The 7% alcohol by volume (ABV) beverage is effectively hopped with Cascade, Centennial, Crystal, Chinook, and Citra varieties.
Consumers who love this quintessential West Coast hop variety will experience bittering notes accompanied by citrus, pine, and floral aromas. All of this is perfectly balanced by a malty backbone and a refreshingly dry finish.
The new beer can be found at SweetWater’s flagship taverns in Atlanta and Fort Collins, CO. Residents of Georgia, Minnesota, Mississippi, North Carolina, South Carolina, Tennessee and Virginia were not left out of the equation either. The canned presentations are available at select retailers, including Total Wine & More, Kroger, Harris Teeter, Ingles, Publix and Lowes Food. More states are expected to enjoy Gone Trippin’ thanks to expanded distribution plans later in the year.
“We crafted this beer as a celebration of the long trip that’s taken us from the West Coast to the Southeast and back again – with many stops in Colorado. We’ve Gone Fishin’ and Gone Phishin’ for years, and now we’re Gone Trippin’. We’re getting back to our roots and absolutely stoked to release this hoppy love letter to Cali, wrapped in a funky tie-dyed can,” said Nick Nock, SweetWater’s head brewer. “Gone Trippin’ is a big, yet easy-drinking beer that’s incredibly balanced. It’s perfectly bitter, it’s hoppy, but it’s also rounded out with a malty sweetness.”
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